shepherds bush market

Fabric Focus

Fabric Focus

Shepherd’s Bush Market has long been famous for it’s fabrics, a tradition that has now surpassed 100 years.

Our very first fabric shop ‘Dave Horatha & Co’ was opened in 1919, after the First World War. Over the years we have seen an exciting influx of bold and beautiful fabrics make their way into the market by a variety of specialist traders.

Having always been renowned for our ethnic diversity, we would be lying if we said our fabric traders weren’t one of the main reason’s we gained that reputation. Having played a huge part in the fame of the market, we are proud to host some of the best fabric businesses in the borough.

Serving home sewers, students and businesses from all over the world, our fabric shops are not to be missed. With 4 heavy hitters supplying us with some of the best in town, whether you’re looking for pretty florals, ethnic prints or supreme quality jersey, our traders are offering a range to suit your personal needs.

So, let’s find out a little more, shall we?

Guruwar Fabrics
Shop 19 & 22

One of our staple fabric traders, Mr Guruwar owns 2 of our fabric shops, both serving a different clientele. Shop 19 is where you will find his stunning range of ethnic and African fabric. Packed to the rims with eye catching colour, intricate embroidery and an array of textures. If you’re after something a little simpler, Shop 22 is where he stocks his range of chiffon’s, polycotton’s and jersey in a variety of colours.

Dave Horatha & Co
Arch 170

Now, if you’re looking to get lost in a sea of variety that you have no idea what to do with yourself, Horatha & Co is the place for you! Constantly re-stocking their offering, they are known for dress, furnishing and curtain fabrics. Their business specialises in bringing you liquidation stock, which means they can ensure that they are always giving their customers the absolute best value for money! They are renowned within the community for bringing you the best possible quality of essentials such as; calicco, denim and cotton whilst also carrying sturdy suit fabrics such as tweed and herringbone. Being our longest standing trader of course means that they don’t just stop there, they have an exquisite range of luxury items such as lace, chiffon, velvet, satin’s and silks!

GS Fabrics
Shop 13


GS Fabrics – Shop 13

The first fabric shop you’ll come across when entering from the Shepherd’s Bush Market underground station, GS Fabrics hold a gorgeous range of designs and textures. Mixed prints from ethnic to floral, you’ll find yourself lost in a haze of colour upon entering this unmissable strore. A rainbow of laces and chiffons, stacks of African prints and some gorgeously printed viscose we’re sure you won’t manage to leave empty handed!

So if you’re on the hunt for something bold and beautiful, make your way down to the market and explore the world fabrics we have on offer. And, don’t forget, our traders are experts in the business, if they don’t have what you’re after – just ask! We’re sure they’ll be able to order in whatever you’re after.

We’re Open For Business This August Bank Holiday!

We’re Open For Business This August Bank Holiday!

Notting Hill Carnival not quite your thing? Well, we’ll be open for business on the August Bank Holiday!

There’s no better way to spend a lazy day off than moseying around one of London’s markets, so whether you’re looking for some fresh food or fancy picking up some treasures for your home, we’ve got all you could need right here! So pop by and pay our friendly traders a visit, you’re sure to get a laugh along with your purchase!

We’ll be open from 9am – 6pm Monday 29th August.

We are located between both Goldhawk Road and Shepherd’s Bush Market Underground Station.

Meet A Trader

Meet A Trader

Here’s in the market we love nothing more than getting to know our traders, so read on to Meet a Trader!

We spoke to the lovely Sara Paris. From a young age, Sara had always had an interest in art. Her family business started out on a stall in Shepherd’s Bush Market, selling uniquely-designed hats day-in and day-out for 42 years. IMG_0278 IMG_0274 What was the inspiration behind setting up a stall? This has always been a family business. My dad has always been the creative type and had been obsessed with accessories- especially hats. He used to make is own Turban hats from scratch from materials bought from local haberdashery and it was from there he decided to expand within the hat business. What made you want to take over from your family? I wanted to keep the family tradition going so in later years I can then pass on my business onto my son making it the 3rd generation carrying on the hat business. Plus, I’ve always had an interest in the fashion industry. It was fashion that help motivate me to travel to places such as New York and China to explore various fashion trends and unique fabrics. How would describe your customers? I generally attract a wide range of customers but the majority tend to be Afro/Caribbean ladies as they’re always on the hunt for amazing hats/ fascinators for Church events on weekends. The best thing about my stall is that we sell hats for all occasions. Weddings, parties, cold weather- you name it! But what makes my stand different is that the hats designed for our customers, you won’t be able to find anywhere else in London. For great hats & accessories, check out stall 6 for Sara Paris located at the top of the market – It’s only a two minute walk from Shepherd’s Bush Market station. 

Rocking Around The Festive Tree

Rocking Around The Festive Tree

sbm choirs

Rocking Around The Festive Tree It’s everyone’s favourite time of year, so why not do it in style! Shepherd’s Bush market will have amazing group of choirs prepared to sing their hearts out for all of west London to hear! Local choirs will be planted in the heart of the market in front of our beautiful Christmas tree, singing Christmas classic such as:  ‘Silent Night’, ‘O Come All Ye Faithful’ and ‘Away In A Manger’.

The Choirs we have lined up are: The Potters House Christian Centre, talented mixed group of choir singers from west London.

Kidz Alive, Ealing’s Children’s Gospel Choir – A group of dynamic children, expressing themselves in a fun, outgoing and friendly environment whilst learning the basic principles of choir singing.

The Treblemakers, a London women’s a cappella singing group, perform regularly at a broad range of venues.

James Semanhyia, The Potters House Christian Centre, representing the Shepherd’s Bush Choir said: “We’re looking forward to singing in Shepherd’s Bush this Christmas. It’s a great way to bring the west London community together to share the spirit of Christmas among people to truly care about!

WHERE: Shepherd’s Bush Market (In front of the festive Christmas Tree)

WHEN: Saturday 19th December

TIME: 12pm-4pm

Mad About Movies?

no mad cinema pic

If you’re mad about movies then look no further! Make a change to your daily regime by heading to a FREE* outdoor cinema to see some of your favourites on the big screen!  Nomad cinema guarantees you the best movie experience shared with your nearest and dearest as well as embraces your cinema obsessions!  So invite or drag along some of your friends and family to relive an forgettable movie experience.

no mad cineHere in Shepherds Bush Market, they’ll be showing: ‘The Lunchbox’. The story is based on a young housewife, lla who makes an attempt to rekindle the flame with her husband by sending him special lunches. Unfortunately, the delivery goes missing and lies into the hands of an irritable widower, Sajan played by Bollywood star, Irrfan Khan. From passing notes and special lunches, IIa is taken on a magical journey as she builds a fantasy world around her unforeseen friendship through the eyes of The Lunchbox.


For more information about the Nomad cinema, click here to check out their webpage.

(*Please note: Nomad cinema is subtitled and with wi-fi headsets. The event is also spaced limited,  therefore you  must enter a lucky draw click here  for your chance to win a free ticket!

For cool updates on movies, why not follow them on Twitter click here


Shepherds Bush Market Needs You!



Come one, come all!

 Think you got what it takes to be a model? Then Shepherds Bush Market needs you. So why not put your fashion skills to the test next Saturday 3rd October!

Models of Diversity is a remarkable campaign that encourages people of all diversities to ‘strut their stuff’ with pride. They’ll be hosting a FREE fashion show event for all to see right here in the market and with models covering different aspects of beauty and amazing prizes to be won- It’s not to be missed!

Want to get involved? 

MoD 5

For more information about the Models Of Diversity event, check out our sites:





The ‘F’ Word of Shepherd’s Bush – Falafels

The ‘F’ Word of Shepherd’s Bush – Falafels

We’re talking about our FALAFEL’S of course!

For those of you that don’t know what falafels are; they’re traditionally deep-fried chickpeas that have been rolled into balls infused with a variety of spices. This variety of spices, which can be mixed into an endless number of combinations, makes each falafel place unique in its own right!

Who are the entrants you ask?

Café 2000: At the Uxbridge Road end of the market. Literally. Imad Eldin Birir is the first trader on the left hand side of the market. Proud of his Egyptian and Sudanese style falafels, he lets his food do all the talking for him. Although he won’t shy away from a lively conversation with his customers. [Thumbnail image]

Grill Master: Run by the son of one of pioneers who brought falafels to the mainstream crowd. This traditionally Middle Eastern dish and its related lingo (think: tahini, hummus, and so on) soon became as familiar to hear (and order!) as Biryani and Frappuccino – largely thanks to this family. [thumbnail image]

The Falafel Hut: Run by the animated and friendly George. He can be found serving up deliciously tender falafel as he quick wittedly contributes to the conversations around him. Many customers choose to sit down and eat-in whilst talking to him – as his banter is almost as good as his food. [thumbnail image]

Who are the judges?

Our first judge was Sarah (@littlespice_uk) from the new herb and spice centred company: Little Spice ( It would be hard to find anyone who knows more about spices than Little Spice’s Sarah.

Our second judge was Ninette (@NinetteOseiWil) from N.O.W. ( She regularly blogs about eateries and reviews them for her website and guest writes on other too! A true foodie, she knows what she’s talking about when she’s discussing a good meal. [thumbnail image]

The Results

Once we’d laid out all the food in front of them we gave them a scoresheet. They judged the falafels on taste, consistency and presentation with an option to write notes for each entrant.

After much deliberation they decided that Café 2000’s falafels had won, and was Falafel Spot of June 2015!

They noted that The Falafel Hut is great for the family as it’s full of flavour but not too spicy. Whilst The Grill Master’s option had incredible tahini and deliciously soft wrap – but they could only judge the falafel and not the extras. Still, there are no losers here since all were dubbed mouth-wateringly delicious. Why not come down, try them all and decide for yourself?

Trader Focus: Fabric Shops in Shepherd’s Bush

Trader Focus: Fabric Shops in Shepherd’s Bush

Shepherd’s Bush Market has long been famous for it’s wide selection of fabric and haberdashery shops. We spent some time with a few of the shop keepers to find out more about what they sell, who they sell to and how they run their businesses.

AL MAZ TEXTILESAl Maz textiles front page slot 2 Web Size

Al Maz specializes in Sundanese fabrics and wedding fabrics, which he says is surprising, considering he is from the other side of the water in India! In the Sudanese tradition, the man buys the woman ‘Shella’ as a wedding gift. ‘Shella’ is the woman’s entire wardrobe, everything from clothes and accessories to shoes and perfume. It is also customary to have the clothes made, and this is where Al Maz comes in. There are rows and rows of lavishly patterned fabric on display in his shop, just waiting for the right man to come along.







Mr Singhs Fabric and haberdashery web size

MR SINGH’S HABERDASHERY AND FABRIC Mr Singh has run his fabric shop and haberdashers in Shepherd’s Bush Market for 10 years, he has two separate shops right in the middle of the market, one specializing in fabric… and one in haberdashery.

ON CUSTOMERS: We get all sorts in here, there’s the student fashion designers from the college, the local schools and customers from around the world. We sell a lot of suiting fabric to Saudi Arabians when they come over in the summer, that’s our bestseller.








GS Fabric Page 2 slot 3 web size

GS FABRIC Just down from Mr Singh’s you’ll find GS Fabric, it’s been here as a fabric shop for over 20 years and under the current ownership for the last 15. Their customers are from all over the world serving Arabic, Somali and English customers on a daily basis. They specialize in traditional African fabrics and have recently have noticed that they are selling a lot more of the African style fabrics English customers and students – could this be part of a wider trend?

TOP TIP: ‘A good display, without it you won’t attract the customers’








Meet the Students page 2 slot 2 web sizeMEET THE STUDENTS

We street style snapped three 1st year Middlesex students on the hunt for fabric for a group collection. Tell us about the project… ’We’re entering a competition run by Topman, the theme is ‘Criminal Youth’ so we’re looking for a strict colour palette of neutral tones with lots of texture and pops of bright yellow and blue.’

Fabric Focus

Fabric Focus

Shepherd’s Bush Market has long been famous for it’s fabric and haberdashery, a tradition that goes back almost 100 years.

In 1919, after the First World War, Dave Horada opened a stall in the market, selling dress and curtain fabrics, household linens and menswear, the first fabric shop in Shepherd’s Bush Market.

You can still visit Dave Horatha and Co Fabrics today, now run by his grandchildren James and Danielle, at Arch 170, or visit their website.   The eagle eyed may have spotted the difference in name ‘Horatha’ and ‘Horada’, this is because when Dave first arrived, the immigration officials had spelled his name incorrectly and he thought it bad luck to change the business name, so Horatha it remains.

There are 11 more specialist fabric shops and haberdashers in the market serving home-sewers, students and businesses from all over the world.

We hope you enjoy finding out more about the fabric shops of Shepherd’s Bush!

Click here to to see our fabric shops in focus 

Helping Homeless People in Shepherd’s Bush and Beyond

Helping Homeless People in Shepherd’s Bush and Beyond

You may have heard of two charities that help homeless people locally and across London and beyond: St Mungo’s and Broadway. Well, this year they merged to become St Mungo’s Broadway and they now provide a bed and support to more than 2,500 people a night who are either homeless or at risk and work to prevent homelessness, helping about 25,000 people a year. One of the charity’s eight housing projects in the borough has been near to Shepherd’s Bush Market in W12 for some years. Now, homeless people who have a local connection are set to move to a newly developed hostel, also in the area, called Hope Gardens. They support men and women through more than 250 projects, including hostels and semi-independent housing in Hammersmith & Fulham. They also provide advice services, specialist physical and mental health services and skills and work services. In addition, from a base in Shepherds Bush, St Mungo’s Broadway manages a national telephone referral service called StreetLink.

Street Link Logo

Street Link Logo

This is scheme funded by the Department of Communities and Local Government (DCLG) and the Greater London Authority (GLA), and delivered by Homeless Link, which offers members of the public a way to contact services if they are concerned about someone sleeping rough and want to connect them with local services. People can call 0300 500 0914 or use the StreetLink app, leave some details, and the StreetLink team then pass those on the local outreach workers in the respective areas. Latest figures released by the GLA show that a total of 2,704 people slept rough in London between July and September this year – a 15% increase on the same period last year. More than half, 54%, of people contacted over these three months were new rough sleepers.

Howard Sinclair, Chief Executive of St Mungo’s Broadway, said: “It is shocking that we are continuing to see regular and steep rises in the numbers of people sleeping rough in London. “Whilst it’s true that many are being supported to quickly come off the streets through projects like No Second Night Out, the reality is that more people find themselves in the desperate situation where the streets are the only option.“

Howard Sinclair also urged the public to show support too, especially as colder, wetter weather sets in. “Sleeping rough can be harmful and dangerous to people’s health at the best of times. In colder wintery weather, it can be life-threatening. Outreach services like ours work to support people off the streets and into accommodation as quickly as possible.

Find out more about St Mungo’s Broadway campaign, Homeless Health Matters. Research has shown that:




Howard Sinclair said: “Homelessness hurts. Homeless people have some of the highest levels of poor health in our society but yet find it most difficult to access the help they need.” St Mungo’s Broadway have launched this campaign to demand action to improve the health of some of the most vulnerable.

Here at Shepherd’s Bush Market we recognise the vital support service that St Mungo’s Broadway provides for local people, and look forward to working in partnership with them in the coming year.

St Mungo's Broadway

St Mungo’s Broadway

Meet the Traders: Fletcher’s Fruit and Veg

Meet the Traders: Fletcher’s Fruit and Veg

Sylvia Fletcher and her husband Sam have been running Fletcher’s Fruit and Veg for 55 years and her son John, 54, was almost born in the market! They retired a few years ago to leave John to take the reins of the family business and still like to pop in to help out at busy times such as Christmas.

We braved the wintery weather to have a chat with Sylvia about life as a market trader. Amongst other things, she told us what they sell over the years has changed ‘We just used to sell potatoes, onions, greens, that kind of thing, now we sell okra, sweet potatoes, red peppers, chilli peppers and all sorts now’

During the festive season you’ll also find real Christmas trees and holly wreaths, which are displayed right at the front of the stall spilling out onto Goldhawk Road.

Fletcher's Fruit and Veg

Fletcher’s Fruit and Veg

ON CUSTOMERS: ‘We know all our regular customers by name; it’s a fun place to be, they’re not just your customers, they’re
your friends, they bring us home-made cakes, sweets, all sorts over the years.
The customers that buy the most are the local schools and restaurants, Ravenscroft School buys all their fruit and veg from us as
do many of the local cafes and restaurants’

ON BEING A MARKET TRADER: ‘Being out in the fresh air, not working in a stuffy office – especially in the summer, even though I’m officially retired I still come to the market to browse and have a chat.’ ‘It’s hard work, people think it’s easy but it’s not. John is up at 6am every morning to go and pick up the fruit and veg in
Hayes ready to open here at 8am. We close at 5:30 pm so it’s a long day’

Shepherd's Bush Market Stall

Sylvia still likes to help out on the stall

WHAT ARE YOUR FEELINGS ABOUT THE FUTURE OF THE MARKET? ‘You know why this market was created? It was for the war, after the war, when the soilders were coming back and might not have a job. They created this market for them to shop and work – they said there would always be a market here.’

Sylvia is right, Shepherd’s Bush Market will always be here. Next year will bring the biggest level of investment the market has ever seen, and through it all the market will remain open for business.

A big thanks to Sylvia and Sam for taking time out of their day to share their stories and opinions with us.

Christmas at Shepherd’s Bush Market

Christmas at Shepherd’s Bush Market

You can get everything you need for the festive season here at Shepherd’s Bush Market. Decorate your home in style with real Christmas trees and holly wreaths, or, if it’s Christmas lights, decorations and homewares you’re after there’s a variety on sale throughout the market.

2014-12-03 14.53.14 edited

You will also find novelty Christmas jumpers for all the family, perfect for wearing on a cold winter’s day or giving as a gift. You’ll also see everything from children’s toys and games to watches and jewellery, so there really is a present for everyone.


Then there’s the food. Pick up meat from the butchers, fish from the fishmongers, a wealth of fresh fruit and veg, nuts and sweets, plus all those little extras from the grocers. Take a walk through the market and see how much you can buy locally this Christmas.



A very Merry Christmas and Happy New Year from all the traders and staff at Shepherd’s Bush Market!