Fletcher’s Fruit and Veg

Roll up, Roll up! Young Trader’s take over SBM!

Roll up, Roll up! Young Trader’s take over SBM!

8 local students sold their hearts out at their very own market stall, and taught us all a thing or two in the process!

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If you follow us on social media you may have heard that we were holding our first ever Young Trader Competition. Partnered with Greenside Primary School as part of their ‘Specialist Programme’, we gave 8 bright and bubbly students the chance to experience what it’s like to be a market trader.

Provided with a table and stock donated by our existing traders, our young protege’s went out for the morning and showed us all they truly had the ‘gift of the gab’! Each and every one of these students exceeded the expectations of management, customers and traders alike, throwing out some great one liners and teaching us all a thing or two about market banter! Having made themselves a pretty penny (and they earned every bit!) let’s recap on how the day went down…

A crash course in trading

A crash course in trading

First our traders were given a crash course in the art of market trade. Led by the market manager (and with a little help from YouTube) they learnt all about the ‘art of the pitch’.

Setting up shop!

Setting up shop!

Supplied with a variety of produce and fresh fruit and veg, we asked our young traders to set up their stall how they thought best.

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The group was then split into two teams of 4. We had been told that our young traders had been watching The Apprentice in order to prepare for the day, so, in true form of the TV show a team leader was picked and a friendly competition was introduced. All went swimmingly until it came to the ‘board room’ where we all learnt we didn’t have the cut throat nature to axe any one from the teams, so…

… on to group trading it was! Our students sure weren’t shy when it came to pulling in the customers and making a sale. Drawing them in with infectious energy passers by had no choice but to purchase something! With some great one liners like ‘ A little spice to funk up your rice’ and ‘How about a banana to turn that frown upside down’ watch some of the highlights below;

 

After a great morning, the students had a tour around the market. They met some of the owners of our longest standing businesses and learnt about our history from the people who have been a part of it. Sure not to leave these loveable scamps empty handed, our traders were handing out drinks, sweets and even falafel’s to show our appreciation for them coming by and joining the market. Fingers crossed we’ll be able to get this amazing bunch back for a Christmas event too!

A huge thanks to Greenside Primary School and their lovely students for coming by, you made our day!

If you are a local school/community group that would like to work with us, please contact shaherazadfayyaz@wellingtonmarkets.co.uk

Meet the Traders: Fletcher’s Fruit and Veg

Meet the Traders: Fletcher’s Fruit and Veg

Sylvia Fletcher and her husband Sam have been running Fletcher’s Fruit and Veg for 55 years and her son John, 54, was almost born in the market! They retired a few years ago to leave John to take the reins of the family business and still like to pop in to help out at busy times such as Christmas.

We braved the wintery weather to have a chat with Sylvia about life as a market trader. Amongst other things, she told us what they sell over the years has changed ‘We just used to sell potatoes, onions, greens, that kind of thing, now we sell okra, sweet potatoes, red peppers, chilli peppers and all sorts now’

During the festive season you’ll also find real Christmas trees and holly wreaths, which are displayed right at the front of the stall spilling out onto Goldhawk Road.

Fletcher's Fruit and Veg

Fletcher’s Fruit and Veg

ON CUSTOMERS: ‘We know all our regular customers by name; it’s a fun place to be, they’re not just your customers, they’re
your friends, they bring us home-made cakes, sweets, all sorts over the years.
The customers that buy the most are the local schools and restaurants, Ravenscroft School buys all their fruit and veg from us as
do many of the local cafes and restaurants’

ON BEING A MARKET TRADER: ‘Being out in the fresh air, not working in a stuffy office – especially in the summer, even though I’m officially retired I still come to the market to browse and have a chat.’ ‘It’s hard work, people think it’s easy but it’s not. John is up at 6am every morning to go and pick up the fruit and veg in
Hayes ready to open here at 8am. We close at 5:30 pm so it’s a long day’

Shepherd's Bush Market Stall

Sylvia still likes to help out on the stall

WHAT ARE YOUR FEELINGS ABOUT THE FUTURE OF THE MARKET? ‘You know why this market was created? It was for the war, after the war, when the soilders were coming back and might not have a job. They created this market for them to shop and work – they said there would always be a market here.’

Sylvia is right, Shepherd’s Bush Market will always be here. Next year will bring the biggest level of investment the market has ever seen, and through it all the market will remain open for business.

A big thanks to Sylvia and Sam for taking time out of their day to share their stories and opinions with us.